{"id":16043,"date":"2024-09-03T16:00:54","date_gmt":"2024-09-03T14:00:54","guid":{"rendered":"https:\/\/norens.se\/?page_id=16043"},"modified":"2024-09-03T16:09:47","modified_gmt":"2024-09-03T14:09:47","slug":"other","status":"publish","type":"page","link":"https:\/\/norens.se\/en\/other\/","title":{"rendered":"Other"},"content":{"rendered":"

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CONTACT<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.16″ text_font=”|||on|||||” text_text_color=”#18234f” text_font_size=”10px” text_letter_spacing=”2px” text_line_height=”1.6em” header_font=”||||||||” header_text_align=”center” header_text_color=”#001e57″ header_2_font=”Times New Roman|600|on||||||” header_2_text_color=”#001e57″ header_4_text_color=”#001e57″ header_6_text_color=”#001e57″ width=”100%” width_tablet=”80%” width_phone=”90%” width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”|||||” custom_margin_phone=”|40px||40px|false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” custom_padding_tablet=”|40px|||false|false” custom_padding_phone=”|40px||40px|false|false” custom_padding_last_edited=”on|phone” text_font_size_tablet=”11px” text_font_size_phone=”11px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”1.4em” text_line_height_last_edited=”on|desktop” text_text_align=”center” global_colors_info=”{}” width__hover_enabled=”on|desktop” width__hover=”100%” theme_builder_area=”post_content”]<\/p>\n

Norens Patentbyr\u00e5
\nNarvav\u00e4gen 12
\nSTOCKHOLM, SWEDEN
\n+46 8 545 874 00
\nnorens@norens.se<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.23″ background_color=”rgba(0,0,0,0)” width=”80%” width_tablet=”90%” width_phone=”100%” width_last_edited=”on|phone” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||20px||false|false” custom_margin_phone=”-20px||||false|false” custom_margin_last_edited=”on|tablet” animation_style=”fade” animation_duration=”1200ms” animation_delay=”70ms” global_colors_info=”{}” locked=”off” theme_builder_area=”post_content”][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ width=”100%” width_tablet=”90%” width_phone=”80%” width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”40px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_5″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/norens.se\/wp-content\/uploads\/2019\/06\/NORENS_VARUMA\u0308RKE.jpg” disabled_on=”off|off|off” _builder_version=”4.16″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”20px||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|phone” global_colors_info=”{}” height__hover_enabled=”on” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23″ text_font=”Times New Roman||on||||||” text_text_color=”#18234f” text_font_size=”18px” text_line_height=”1.4em” header_font_size=”20px” custom_margin=”||20px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|desktop” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”26px” text_line_height_phone=”24px” text_line_height_last_edited=”on|tablet” header_font_size_tablet=”” header_font_size_phone=”” header_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Other<\/em><\/h1>\n

More info coming!<\/p>\n

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Det \u00e4r ofta v\u00e4rdefullt att f\u00e5 vara unik och skilja sig fr\u00e5n m\u00e4ngden och regelverket omkring varum\u00e4rken st\u00f6ttar helt och h\u00e5llet att en s\u00e5dan position p\u00e5 marknaden kan etableras, bibeh\u00e5llas och st\u00e4rkas. Nor\u00e9ns \u00e4r en bra partner i ett l\u00e5ngsiktigt samarbete f\u00f6r den som str\u00e4var efter en stark och v\u00e4rdefull varum\u00e4rkesportf\u00f6lj.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|on” _builder_version=”4.16″ background_enable_color=”off” width=”100%” width_tablet=”80%” width_phone=”” width_last_edited=”on|phone” custom_margin=”||40px||false|false” custom_margin_tablet=”||40px||false|false” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” disabled=”on” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” border_color_all=”#18234f” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ custom_margin=”||||false|false” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

FAQ<\/em><\/h1>\n

[\/et_pb_text][et_pb_accordion open_toggle_text_color=”#f451c6″ open_toggle_background_color=”rgba(0,0,0,0)” closed_toggle_text_color=”#18234f” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#18234f” use_icon_font_size=”on” icon_font_size=”18px” closed_toggle_background_color_tablet=”rgba(0,0,0,0)” closed_toggle_background_color_phone=”rgba(0,0,0,0)” closed_toggle_background_color_last_edited=”on|tablet” icon_font_size_tablet=”” icon_font_size_phone=”18px” icon_font_size_last_edited=”on|phone” _builder_version=”4.23″ toggle_text_color=”#18234f” toggle_level=”h1″ toggle_font=”Times New Roman||||||||” toggle_font_size=”24px” toggle_line_height=”1.5em” closed_toggle_font=”Open Sans|600||on|||||” closed_toggle_font_size=”12px” closed_toggle_letter_spacing=”1px” closed_toggle_line_height=”1.4em” body_text_color=”#18234f” background_color=”rgba(0,0,0,0)” animation_style=”fade” border_color_all=”#18234f” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_accordion_item title=”Hindrar min varum\u00e4rkesregistrering andra fr\u00e5n att registrera samma varum\u00e4rke?” open=”on” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

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Nej, inte per automatik. Vi rekommenderar d\u00e4rf\u00f6r att ha en skr\u00e4ddarsydd bevakning f\u00f6r att snabbt kunna agera i det fall n\u00e5gon f\u00f6rs\u00f6ker registrera ett varum\u00e4rke som \u00e4r identiskt eller f\u00f6rv\u00e4xlingsbart med det egna varum\u00e4rket. <\/span>PRV<\/a> i Sverige avsl\u00e5r varum\u00e4rkesans\u00f6kningar som \u00e4r alltf\u00f6r lika redan befintliga registreringar. Emellertid kan ett liknande m\u00e4rke registreras som <\/span>EU-varum\u00e4rke<\/a>, och d\u00e4rmed g\u00e4lla i Sverige, eftersom EU-varum\u00e4rkesmyndigheten EUIPO inte granskar mot tidigare r\u00e4ttigheter.<\/span><\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Kan man skydda ett varum\u00e4rke \u00f6ver hela v\u00e4rlden?” _builder_version=”4.23″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Det finns flera olika s\u00e4tt att erh\u00e5lla varum\u00e4rkesskydd i flera l\u00e4nder. Man kan exempelvis genom det s\u00e5 kallade <\/span>Madridprotokollet<\/a> s\u00f6ka varum\u00e4rkesskydd som en internationell serie i m\u00e5nga l\u00e4nder. Det g\u00e5r \u00e4ven b\u00e5de att s\u00f6ka nationellt, direkt i de olika l\u00e4nderna, och anv\u00e4nda sig av olika gemenskapsystem med flera medlemsl\u00e4nder, s\u00e5som <\/span>EU<\/a> och <\/span>OAPI<\/a> (Organisation Africaine de la Propri\u00e9t\u00e9 Intellectuelle).<\/span><\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”M\u00e5ste jag s\u00f6ka varum\u00e4rkesskydd i alla l\u00e4nder samtidigt?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Nej, man kan b\u00f6rja med att s\u00f6ka i ett f\u00f6rsta land. Sedan \u00e4r det l\u00e4mpligt att g\u00e5 vidare i andra l\u00e4nder inom sex m\u00e5nader, eftersom man d\u00e5 f\u00e5r samma inl\u00e4mningsdag som i den f\u00f6rsta ans\u00f6kningen. Detta kallas att s\u00f6ka med prioritet.<\/span><\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”G\u00e5r det att se om ett varum\u00e4rke \u00e4r upptaget?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Vi kan hj\u00e4lpa dig att unders\u00f6ka ifall ett identiskt varum\u00e4rke redan \u00e4r registrerat, med hj\u00e4lp av en s\u00e5 kallad identitetss\u00f6kning i de l\u00e4nder som \u00e4r aktuella. En \u00a0likhetsunders\u00f6kning kan, \u00e5 andra sidan, visa ifall ett liknande varum\u00e4rke \u00e4r s\u00f6kt eller registrerats av n\u00e5gon annan.<\/span><\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Har varum\u00e4rken n\u00e5got anv\u00e4ndningstv\u00e5ng?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Ja, om ett registrerat varum\u00e4rke inte anv\u00e4nds fr\u00e5n fem \u00e5r fr\u00e5n och med registrering kan det h\u00e4vas f\u00f6r de varor och tj\u00e4nster som inte anv\u00e4nds men som \u00e4nd\u00e5 omfattas av registreringen.<\/span><\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Kan man s\u00f6ka ett EU-varum\u00e4rke enbart f\u00f6r vissa l\u00e4nder i EU?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Nej.<\/span><\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Ger ett EU-varum\u00e4rke samma skyddsomf\u00e5ng i Sverige som ett svenskt varum\u00e4rke?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Ja. Ett EU-varum\u00e4rke kan dock vara mer s\u00e5rbart \u00e4n ett svenskt varum\u00e4rke.<\/p>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Kan jag s\u00f6ka ett varum\u00e4rke f\u00f6r hela EU?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Ja. Det g\u00e5r att s\u00f6ka ett gemensamt varum\u00e4rke<\/a> f\u00f6r hela EU-omr\u00e5det.<\/p>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”G\u00e4ller ett svenskt varum\u00e4rke utanf\u00f6r Sverige?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Nej. Det g\u00e4ller enbart i Sverige.<\/p>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Hur l\u00e5ng giltighetstid har en varum\u00e4rkesregistrering?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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I tio \u00e5r, varp\u00e5 det kan f\u00f6rnyas med ytterligare tio \u00e5r \u00e5t g\u00e5ngen. Det finns ingen \u00f6vre gr\u00e4ns f\u00f6r hur l\u00e4nge ett varum\u00e4rke kan vara giltigt.<\/span><\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Beh\u00f6ver man registrera sitt varum\u00e4rke \u00e4ven om man har en firmaregistrering f\u00f6r samma namn?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Nej, det beh\u00f6ver man inte g\u00f6ra. Det \u00e4r dock viktigt att notera att en firmaregistrering inte ers\u00e4tter en varum\u00e4rkesregistrering. En varum\u00e4rkesregistrering ger ett bredare skydd f\u00f6r varum\u00e4rket \u00e4n vad en firmaregistrering g\u00f6r.<\/span><\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”Vem kan s\u00f6ka varum\u00e4rkesskydd?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Juridiska och fysiska personer.<\/p>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][et_pb_accordion_item title=”M\u00e5ste jag ha en registrerad firma f\u00f6r att s\u00f6ka ett varum\u00e4rke?” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” background_enable_color=”on” border_width_all=”0px” border_width_bottom=”1px” global_colors_info=”{}” open=”off” theme_builder_area=”post_content”]<\/p>\n

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Nej.<\/span><\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n<\/article>\n

[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”3″ disabled_on=”on|on|on” _builder_version=”4.23″ _module_preset=”default” width=”100%” width_tablet=”90%” width_phone=”80%” width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”10px||||false|false” custom_margin_last_edited=”on|phone” disabled=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#060e3a” header_2_font=”Open Sans|600||on|||||” header_2_text_color=”#001e57″ header_2_font_size=”11px” header_2_letter_spacing=”2px” header_2_line_height=”2em” custom_margin=”||10px||false|false” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”” text_font_size_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

KONTAKTA<\/span><\/span><\/h2>\n

[\/et_pb_text][et_pb_team_member name=”Leo Milenkovic” position=”VARUM\u00c4RKESJURIST” image_url=”https:\/\/norens.se\/wp-content\/uploads\/2022\/09\/Leo2-scaled.jpg” _builder_version=”4.21.0″ _dynamic_attributes=”link_option_url” header_font=”||on||||||” header_text_color=”#001e57″ header_font_size=”16px” header_line_height=”0.4em” body_font_size=”12px” position_font=”|600||on|||||” position_text_color=”#001e57″ position_font_size=”10px” position_letter_spacing=”1px” position_line_height=”2em” custom_margin=”||20px||false|false” filter_brightness=”98%” filter_contrast=”116%” filter_opacity=”90%” child_filter_brightness=”104%” child_filter_contrast=”85%” child_filter_opacity=”92%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTM4In19@” border_width_bottom_image=”10px” border_color_bottom_image=”#f7f7f7″ global_colors_info=”{}” theme_builder_area=”post_content”]T\u00a0 +46 8 545 874 07\u00a0<\/span>
\nleo.milenkovic@norens.se<\/a><\/em>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ disabled_on=”off|off|off” _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.23″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ width=”100%” width_tablet=”90%” width_phone=”80%” width_last_edited=”on|tablet” custom_margin=”||||false|false” custom_margin_tablet=”40px||||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_sidebar orientation=”right” area=”et_pb_widget_area_16″ show_border=”off” disabled_on=”off|off|on” _builder_version=”4.16″ header_font=”Open Sans|600|||||||” header_font_size=”10px” header_letter_spacing=”2px” header_line_height=”2em” body_font=”|600||on|||||” body_text_align=”left” body_text_color=”#18234f” body_font_size=”10px” body_letter_spacing=”2px” body_line_height=”2em” background_enable_image=”off” background_size=”contain” background_position=”bottom_center” text_orientation=”right” custom_margin=”||||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|phone” text_orientation_tablet=”left” text_orientation_phone=”” text_orientation_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

CONTACTNorens Patentbyr\u00e5 Narvav\u00e4gen 12 STOCKHOLM, SWEDEN +46 8 545 874 00 norens@norens.seOther More info coming!Det \u00e4r ofta v\u00e4rdefullt att f\u00e5 vara unik och skilja sig fr\u00e5n m\u00e4ngden och regelverket omkring varum\u00e4rken st\u00f6ttar helt och h\u00e5llet att en s\u00e5dan position p\u00e5 marknaden kan etableras, bibeh\u00e5llas och st\u00e4rkas. Nor\u00e9ns \u00e4r en bra partner i ett l\u00e5ngsiktigt samarbete […]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-16043","page","type-page","status-publish","hentry"],"yoast_head":"\nOther - Nor\u00e9ns Patentbyr\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/norens.se\/en\/other\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Other - Nor\u00e9ns Patentbyr\u00e5\" \/>\n<meta property=\"og:description\" content=\"CONTACTNorens Patentbyr\u00e5 Narvav\u00e4gen 12 STOCKHOLM, SWEDEN +46 8 545 874 00 norens@norens.seOther More info coming!Det \u00e4r ofta v\u00e4rdefullt att f\u00e5 vara unik och skilja sig fr\u00e5n m\u00e4ngden och regelverket omkring varum\u00e4rken st\u00f6ttar helt och h\u00e5llet att en s\u00e5dan position p\u00e5 marknaden kan etableras, bibeh\u00e5llas och st\u00e4rkas. 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