{"id":13725,"date":"2019-08-05T16:22:42","date_gmt":"2019-08-05T14:22:42","guid":{"rendered":"https:\/\/norens3.b22c.se\/our-services\/trademark\/"},"modified":"2024-08-20T15:28:49","modified_gmt":"2024-08-20T13:28:49","slug":"trademark","status":"publish","type":"page","link":"https:\/\/norens.se\/en\/our-services\/trademark\/","title":{"rendered":"Trademark"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|desktop&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#f7f7f7&#8243; parallax=&#8221;on&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;10px||10px||false|false&#8221; custom_padding_tablet=&#8221;0px||0px|||&#8221; custom_padding_phone=&#8221;&#8221; top_divider_color=&#8221;#0b07f4&#8243; bottom_divider_color=&#8221;#001e57&#8243; bottom_divider_flip=&#8221;vertical|horizontal&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;650ms&#8221; animation_delay=&#8221;250ms&#8221; animation_speed_curve=&#8221;ease&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_spread=&#8221;-10px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;4.16&#8243; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;center&#8221; module_alignment_phone=&#8221;center&#8221; module_alignment_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; 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header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;0em&#8221; header_4_text_color=&#8221;#001e57&#8243; header_6_text_color=&#8221;#001e57&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;|||||&#8221; custom_margin_phone=&#8221;|40px||40px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|40px|||false|false&#8221; custom_padding_phone=&#8221;|40px||40px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;14px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;on|desktop&#8221; width__hover=&#8221;100%&#8221;]<\/p>\n<h2 class=\"font_8\" style=\"text-align: right;\">CONTACT<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;|||on|||||&#8221; text_text_color=&#8221;#18234f&#8221; text_font_size=&#8221;10px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.6em&#8221; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#001e57&#8243; header_2_font=&#8221;Times New Roman|600|on||||||&#8221; header_2_text_color=&#8221;#001e57&#8243; header_4_text_color=&#8221;#001e57&#8243; header_6_text_color=&#8221;#001e57&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;90%&#8221; width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;|||||&#8221; custom_margin_phone=&#8221;|40px||40px|false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_tablet=&#8221;|40px|||false|false&#8221; custom_padding_phone=&#8221;|40px||40px|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;11px&#8221; text_font_size_phone=&#8221;11px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;1.4em&#8221; text_line_height_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221; width__hover_enabled=&#8221;on|desktop&#8221; width__hover=&#8221;100%&#8221;]<\/p>\n<p class=\"font_8\" style=\"text-align: right;\">Nor\u00e9ns Patentbyr\u00e5 AB<br \/> STOCKHOLM, SWEDEN<br \/> +46 8 545 874 00<br \/> <a href=\"mailto:norens@norens.se\">norens@norens.se<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; custom_margin=&#8221;||20px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1300ms&#8221; animation_delay=&#8221;100ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_menu menu_id=&#8221;44&#8243; fullwidth_menu=&#8221;off&#8221; active_link_color=&#8221;#f451c6&#8243; dropdown_menu_bg_color=&#8221;#001e57&#8243; dropdown_menu_line_color=&#8221;#f451c6&#8243; dropdown_menu_text_color=&#8221;#f7f7f7&#8243; mobile_menu_bg_color=&#8221;#f7f7f7&#8243; mobile_menu_text_color=&#8221;#f7f7f7&#8243; active_link_color_tablet=&#8221;#0b07f4&#8243; active_link_color_phone=&#8221;&#8221; active_link_color_last_edited=&#8221;on|desktop&#8221; dropdown_menu_line_color_tablet=&#8221;#0b07f4&#8243; dropdown_menu_line_color_phone=&#8221;#0b07f4&#8243; dropdown_menu_line_color_last_edited=&#8221;on|tablet&#8221; mobile_menu_bg_color_tablet=&#8221;#001e57&#8243; mobile_menu_bg_color_phone=&#8221;#001e57&#8243; mobile_menu_bg_color_last_edited=&#8221;on|tablet&#8221; mobile_menu_text_color_tablet=&#8221;#f7f7f7&#8243; mobile_menu_text_color_phone=&#8221;#f7f7f7&#8243; mobile_menu_text_color_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.16&#8243; menu_font=&#8221;|600||on|||||&#8221; menu_text_color=&#8221;#001e57&#8243; menu_font_size=&#8221;10px&#8221; menu_letter_spacing=&#8221;2px&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221; text_orientation=&#8221;right&#8221; custom_padding=&#8221;||||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; menu_text_color_tablet=&#8221;#001e57&#8243; menu_text_color_phone=&#8221;#001e57&#8243; menu_text_color_last_edited=&#8221;on|phone&#8221; menu_font_size_tablet=&#8221;&#8221; menu_font_size_phone=&#8221;10px&#8221; menu_font_size_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;right&#8221; text_orientation_phone=&#8221;right&#8221; text_orientation_last_edited=&#8221;on|desktop&#8221; background_layout_tablet=&#8221;light&#8221; background_layout_phone=&#8221;&#8221; background_layout_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; width=&#8221;80%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|phone&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-20px||||false|false&#8221; custom_margin_tablet=&#8221;-20px||20px||false|false&#8221; custom_margin_phone=&#8221;-20px||||false|false&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;1200ms&#8221; animation_delay=&#8221;70ms&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;4&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;40px||||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/norens.se\/wp-content\/uploads\/2021\/12\/NORENS_VARUMARKE-1.jpg&#8221; title_text=&#8221;NORENS_VARUMARKE-1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|tablet&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;20px||40px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; height__hover_enabled=&#8221;on&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;Times New Roman||on||||||&#8221; text_text_color=&#8221;#18234f&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; header_font_size=&#8221;20px&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||40px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;26px&#8221; text_line_height_phone=&#8221;24px&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><em>Trademark<\/em><\/h1>\n<p>Trademarks can be the most valuable IP right in a very long perspective. A trademark that is well managed can potentially have eternal lifespan and can be of great commercial value.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#18234f&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_margin_tablet=&#8221;||40px||false|false&#8221; custom_margin_phone=&#8221;||30px||false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; text_line_height_tablet=&#8221;&#8221; text_line_height_phone=&#8221;&#8221; text_line_height_last_edited=&#8221;on|tablet&#8221; global_colors_info=&#8221;{}&#8221;]Nor\u00e9ns helps you to select the best means and strategies for protecting your trademark.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_enable_color=&#8221;off&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;80%&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; custom_margin=&#8221;||40px||false|false&#8221; custom_margin_tablet=&#8221;||40px||false|false&#8221; custom_margin_phone=&#8221;||40px||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; border_color_all=&#8221;#18234f&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; custom_margin=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><em>FAQ<\/em><\/h2>\n<p>[\/et_pb_text][et_pb_accordion open_toggle_text_color=&#8221;#f451c6&#8243; open_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_text_color=&#8221;#18234f&#8221; closed_toggle_background_color=&#8221;rgba(0,0,0,0)&#8221; icon_color=&#8221;#18234f&#8221; use_icon_font_size=&#8221;on&#8221; icon_font_size=&#8221;18px&#8221; closed_toggle_background_color_tablet=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_background_color_phone=&#8221;rgba(0,0,0,0)&#8221; closed_toggle_background_color_last_edited=&#8221;on|tablet&#8221; icon_font_size_tablet=&#8221;&#8221; icon_font_size_phone=&#8221;18px&#8221; icon_font_size_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.16&#8243; toggle_text_color=&#8221;#18234f&#8221; toggle_level=&#8221;h3&#8243; toggle_font=&#8221;Times New Roman||||||||&#8221; toggle_font_size=&#8221;20px&#8221; toggle_line_height=&#8221;1.5em&#8221; closed_toggle_font=&#8221;Open Sans|600||on|||||&#8221; closed_toggle_font_size=&#8221;12px&#8221; closed_toggle_letter_spacing=&#8221;1px&#8221; closed_toggle_line_height=&#8221;1.4em&#8221; body_text_color=&#8221;#18234f&#8221; animation_style=&#8221;fade&#8221; border_color_all=&#8221;#18234f&#8221; global_colors_info=&#8221;{}&#8221; locked=&#8221;off&#8221; background_color=&#8221;rgba(0,0,0,0)&#8221;][et_pb_accordion_item title=&#8221;Does the existence of the trademark registration stop others from trying to register the same trademark?&#8221; open=&#8221;on&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221;]No, not automatically. As a consequence, we always recommend to set up a tailored trademark watching service in order to be able to promptly take action if someone else is trying to register an identical or a similar trademark. Even though the\u00a0<a title=\"Swedish Patent and Registration Office\" href=\"http:\/\/www.prv.se\/\" target=\"_blank\" rel=\"noopener noreferrer\">Swedish Patent and Registration Office<\/a>\u00a0have the possibility to reject an application, it is still possible to file for a similar or an identical trademark for someone else through the European trademark authority (<a title=\"OHIM\" href=\"http:\/\/oami.europa.eu\/ows\/rw\/pages\/CTM\/index.en.do\" target=\"_blank\" rel=\"noopener noreferrer\">OHIM<\/a>), since they do not examine and refuse later applications on their own volition.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Is it possible to apply for a trademark registration covering the whole world?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]There are a number of ways to obtain trademark protection in several countries. For example, the so called\u00a0<a title=\"Madrid protocol\" href=\"http:\/\/www.wipo.int\/madrid\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Madrid protocol<\/a>\u00a0makes it possible to apply for trademark registration as an International series covering many countries. One may also apply for national registration in every respective country, or use one of a number of community systems which are available, such as the\u00a0<a title=\"European Community Trademark\" href=\"http:\/\/oami.europa.eu\/ows\/rw\/pages\/CTM\/index.en.do\" target=\"_blank\" rel=\"noopener noreferrer\">European Community Trademark<\/a>\u00a0and\u00a0<a title=\"OAPI\" href=\"http:\/\/www.oapi.int\/\" target=\"_blank\" rel=\"noopener noreferrer\">OAPI<\/a>\u00a0(Organisation Africaine de la Propri\u00e9t\u00e9 Intellectuelle).[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do I have to apply for trademark protection in all countries at the same time? &#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]No, we can start with filing i a first country. We can then file in other countries within six months, by claiming priory.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Is it possible to find out if a trademark is available for registration?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]We offer a so called identity search, in order to find out if an identical trademark is already registered in countries of interest. We can also recommend a similarity search, for finding out if the suggested trademark is in conflict with existing rights.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do trademarks have any requirement of use?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Yes. If it is not used within five years from the registration date it is vulnerable to cancellation for all goods and services for which the trademark has not been used.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can you apply for a EU-trademark only for certain EU-countries ? &#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]No.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Does a Community Trademark offer the same scope of protection in Sweden as a Swedish trademark?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Yes. A Community Trademark can, however, be more vulnerable than a Swedish registration.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Can I apply for a trademark registration covering the whole of EU?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Yes. It is possible to file a so called\u00a0<a title=\"Community trademark\" href=\"http:\/\/oami.europa.eu\/ows\/rw\/pages\/CTM\/index.en.do\" target=\"_blank\" rel=\"noopener noreferrer\">Community trademark<\/a>\u00a0application.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Is a Swedish trademark valid outside Sweden?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]No. It is only valid in Sweden.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;For how long is the trademark registration valid?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]The term is ten years. Thereafter, the registration can be renewed again and again, indefinitely, for one ten year period at a time.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Is it necessary to apply for trademark registration if the same name is already registered as a company name?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]No, this is not mandatory. However, it is important to note that a company name does not substitute a trademark registration, and that the trademark registration often offers a broader protection.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Who can apply for trademark protection?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]Juridical and natural persons.[\/et_pb_accordion_item][et_pb_accordion_item title=&#8221;Do I have to have a registered company to apply for a trademark?&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; background_enable_color=&#8221;on&#8221; border_width_all=&#8221;0px&#8221; border_width_bottom=&#8221;1px&#8221; global_colors_info=&#8221;{}&#8221; open=&#8221;off&#8221;]No.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;3&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;90%&#8221; width_phone=&#8221;80%&#8221; width_last_edited=&#8221;on|tablet&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;20px||||false|false&#8221; custom_margin_phone=&#8221;10px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.23&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#060e3a&#8221; header_2_font=&#8221;Open Sans|600||on|||||&#8221; header_2_text_color=&#8221;#001e57&#8243; header_2_font_size=&#8221;11px&#8221; header_2_letter_spacing=&#8221;2px&#8221; header_2_line_height=&#8221;2em&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_margin_tablet=&#8221;||0px||false|false&#8221; custom_margin_phone=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span color=\"#001e57\" style=\"color: #001e57;\"><span style=\"font-size: 11px; letter-spacing: 2px; text-transform: uppercase;\">Contact<\/span><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_team_member name=&#8221;Leo Milenkovic&#8221; position=&#8221;TRADEMARK ATTORNEY&#8221; image_url=&#8221;https:\/\/norens.se\/wp-content\/uploads\/2022\/09\/Leo2-scaled.jpg&#8221; _builder_version=&#8221;4.21.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; header_font=&#8221;||on||||||&#8221; header_text_color=&#8221;#001e57&#8243; header_font_size=&#8221;16px&#8221; header_line_height=&#8221;0.4em&#8221; body_font_size=&#8221;12px&#8221; position_font=&#8221;|600||on|||||&#8221; position_text_color=&#8221;#001e57&#8243; position_font_size=&#8221;10px&#8221; position_letter_spacing=&#8221;1px&#8221; position_line_height=&#8221;2em&#8221; custom_margin=&#8221;||20px||false|false&#8221; filter_brightness=&#8221;98%&#8221; filter_contrast=&#8221;116%&#8221; filter_opacity=&#8221;90%&#8221; child_filter_brightness=&#8221;104%&#8221; child_filter_contrast=&#8221;85%&#8221; child_filter_opacity=&#8221;92%&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTQzIn19@&#8221; border_width_bottom_image=&#8221;10px&#8221; border_color_bottom_image=&#8221;#f7f7f7&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>T\u00a0 +46 8 545 874 07<\/span><br \/><em><a href=\"mailto:leo.milenkovic@norens.se\">leo.milenkovic@norens.se<\/a><br \/><\/em><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.23&#8243; 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area=&#8221;et_pb_widget_area_16&#8243; show_border=&#8221;off&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.16&#8243; header_font=&#8221;Open Sans|600|||||||&#8221; header_font_size=&#8221;10px&#8221; header_letter_spacing=&#8221;2px&#8221; header_line_height=&#8221;2em&#8221; body_font=&#8221;|600||on|||||&#8221; body_text_align=&#8221;left&#8221; body_text_color=&#8221;#18234f&#8221; body_font_size=&#8221;10px&#8221; body_letter_spacing=&#8221;2px&#8221; body_line_height=&#8221;2em&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;bottom_center&#8221; text_orientation=&#8221;right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_tablet=&#8221;||30px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; text_orientation_tablet=&#8221;left&#8221; text_orientation_phone=&#8221;&#8221; text_orientation_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CONTACTNor\u00e9ns Patentbyr\u00e5 AB STOCKHOLM, SWEDEN +46 8 545 874 00 norens@norens.seTrademark Trademarks can be the most valuable IP right in a very long perspective. A trademark that is well managed can potentially have eternal lifespan and can be of great commercial value.Nor\u00e9ns helps you to select the best means and strategies for protecting your trademark.FAQNo, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13067,"parent":13581,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13725","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trademark - Nor\u00e9ns Patentbyr\u00e5<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/norens.se\/en\/our-services\/trademark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trademark - Nor\u00e9ns Patentbyr\u00e5\" \/>\n<meta property=\"og:description\" content=\"CONTACTNor\u00e9ns Patentbyr\u00e5 AB STOCKHOLM, SWEDEN +46 8 545 874 00 norens@norens.seTrademark Trademarks can be the most valuable IP right in a very long perspective. 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